About Us – ITD Collection
ITD Collection is a Polish manufacturer and distributor of decoupage papers, specializing in rice and mulberry papers designed for decorating furniture, utility objects, and artistic projects.
We have been operating continuously for over 28 years, supplying our products to customers in more than 70 countries worldwide. During this time, we have created over 10,000 original designs, and the total number of paper sheets used has exceeded 11 million pieces.
We specialise in decoupage papers in A3, A4 and A5 formats, but we print up to B0 size (99x141 cm), designed for use on larger surfaces such as furniture, fronts, decorative elements and interior fittings. We design patterns and select paper weights to ensure the paper lies flat on the surface, absorbs glue and varnish easily, and delivers a durable, attractive finish.
As part of our offer, we also create original paper series and project sets, developed for specific techniques and applications. These include RP and RSM series for decoupage, SLS series designed for scrapbooking, as well as FP and FPA mulberry paper collections used for furniture decoration. All series are designed as coherent collections in terms of style, format, and purpose.
Our papers are developed and tested in practice – in real decorative and furniture projects. Thanks to this, we know exactly how they behave during gluing, varnishing, and work on various surfaces, ensuring ease of use and a high-quality final effect.
ITD Collection products are used by both hobbyists and professional decorative studios in Poland, across Europe, and on international markets, including the United States. We combine long-standing experience, in-house production, and specialization in rice and mulberry papers to create products designed for real-world use.
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How ITD Collection collections are created and the role of AI in their development
The author and designer of ITD Collection collections is Sylwia Jankowska-Muszelska.
Work on each collection begins with the creation of its overall concept — defining the theme, mood, artistic direction, colour palette, and character of the motifs. At this stage, the vision of the collection is developed as a cohesive series, before work begins on individual images and patterns.
Only on the basis of this concept are initial materials created with the support of generative AI tools. The next stage of the design process includes their selection, composition building, colour refinement, graphic editing, retouching, and preparation of patterns for specific formats and printing technologies.
In her work, Sylwia uses various digital tools, including solutions based on artificial intelligence. AI supports selected stages of the creative process, but it does not replace the author’s concept of the collection, her experience, or the decisions made while developing its final form.
Each pattern is designed with its later application in mind. Consideration is given, among other things, to the scale of the motifs, their placement on the sheet, cropping possibilities, adaptation to different surfaces, and the effect the design will present after printing.
The finished collection is not a set of individual images generated by a tool. It is a cohesive realisation of a previously developed vision and the result of an original authorial concept.
Use of artificial intelligence in ITD Collection advertising materials and brand communication
At ITD Collection, we use artificial intelligence-based tools to support the creation of selected promotional, advertising, and brand image materials.
We use AI technologies primarily to present our original patterns and products in an attractive way, develop visual concepts, and prepare materials tailored to the character of individual collections.
Artificial intelligence may be used in the creation of:
- mockups and interior arrangement visualisations — realistic representations of furniture and interiors showing possible ways of using our decorative papers; these visualisations are not photographs of actual completed projects,
- arrangement elements and backgrounds — compositions used as a setting for selected product photos,
- animations and video materials — content presenting products, patterns, or the atmosphere of a collection,
- instrumental music — created using AI tools on the basis of assumptions, conceptual scenarios, and the character of a given collection developed by us.
This music may be used in advertising campaigns, animations, materials published on social media, and other video content, both commercial and non-commercial in nature.
The use of artificial intelligence does not replace our design process.
